About us...

What is Little ones baby & toddler club?

Little ones is a baby and toddler club for parents to be and those who have children up to the age of four. We have 100s of delicious recipes for you and your family, plus handy meal planners, parenting advice and lots of great offers. Little ones is free and it’s quick and easy to join our club. To become a member, simply fill in our join now form and register for a Nectar card. If you don’t have a Nectar card you can request one when you join.

What are the benefits of joining Little ones baby & toddler club

  • It’s free to join Little ones baby & toddler club.
  • If you join when you’re pregnant or your baby is under 3 months old, you’ll receive a voucher for a free Huggies mum & baby bundle worth £9.99 which you can redeem instore with the purchase of any pack of Huggies Newborn nappies.
  • You’ll be the first to receive exclusive member offers and money-off coupons
  • We’ll send you a monthly email packed with lots of delicious recipes and handy information plus regular Little ones magazines, which include all key stages of your parenting journey.
  • You can enjoy hundreds of nutritionally approved recipes and much more on our easy-to-use website.


Join now

Who we work with...

Angela Boggiano

Mum of two, food writer and book author, Angela Boggiano, is on board with us to develop delicious recipes for you and your family. You’ll see Angela’s tasty creations in your monthly emails and in Little ones magazine as well as here on the website.

 

Sara Stanner

Registered public health nutritionist and mum of two, Sara, works at the British Nutrition Foundation. She provides a lot of our nutrition advice and is on hand when we need her expertise. Sara also helps out on the Diet dilemmas section of Little ones magazine, so you’ll spot her there, too!

 

The British Nutrition Foundation

The British Nutrition Foundation (BNF) was established over 40 years ago and exists to deliver authoritative, evidence-based information on food and nutrition. We work with the BNF to make sure all of our recipes are suitable for your little ones and don’t contain too much sugar, fat or salt. We also go to the BNF when we need nutrition advice both on the website and Little ones magazine.

 

Nectar

To join Little ones you need to have a Nectar card or register for one. The reason you need a Nectar card is so that we can keep in touch with you and make sure we’re sending you only the most relevant offers for you and your family. We do this by matching your shopping habits with special offers and parenting information that we think you’ll be interested in.
 

 

Parent panel

You might have already seen some of the great stuff in Mum zone. A lot of it has come from our very own Little ones Parent panel. All the mums and dads on the Parent panel are Little ones members who have opted into the Parent panel. From time to time we’ll get in touch with the Parent panel to ask for stories, tips, product recommendations and occasional we’ll ask them to try products and feedback on them. 

Join the Parent panel